The Rise of Social Entrepreneurs
As consumers become increasingly conscious of the people and companies they buy from, so do social entrepreneurs. Almost 70% of all consumers say that they prefer brands that have a social cause over profit. In fact, this percentage increases to 92% amongst consumers under the age of 35. Moreover, an enterprise that is sustainable, has ethical supply chains, and has a “give back” mentality will attract more custom. While this can be difficult to accomplish, it is possible to scale social entrepreneurship through the help of governmental organizations.
Learn How To Start The Rise Of Social Entrepreneurs
Dr. Joe Johnson is a lawyer, political scientist, and the founder of a venture capital firm called Welfont. In his book, he outlines four types of social entrepreneurs. The first type is a small-scale social entrepreneur, which focuses on delivering a low-cost service to underserved populations. A large-scale social entrepreneur, on the other hand, will provide larger companies with large-scale products.
Craig Kielburger is a prime example of a social entrepreneur. He founded Lunapads and later renamed it Aisle. This company was created to support the education of adolescent girls. Aside from adolescent girls, it also serves as a parent-friendly co-working space. Craig says that he was inspired by Suzanne Siemens. In fact, he is a true social entrepreneur and credits her mentor for teaching her how to run her business.